(1) Macdonald Ouko Ogambi, MA Graduate, Multimedia University of Kenya, (2) Okumu Collince, PhD Student, University of Nairobi DOI: https://doi.org/10.5281/zenodo.17599800 Abstract Most organizations prioritized intrinsic and extrinsic reward systems while neglecting the impact of traditional cultural activities. The study therefore sought to assess the impact of organizational culture on employee performance at Multimedia University of

Macdonald Ouko Ogambi, MA in Communication Graduate, Multimedia University of Kenya DOI: https://doi.org/10.5281/zenodo.17252383 Abstract Communication is central to organizational life; it does not just serve as a medium through which information flows; communication has been a way of creating, maintaining, as well as reworking culture. In the context of institutions of higher learning whereby the

(1) Elijah Ichwara, MA in Communication and Media Studies, Multimedia University of Kenya, (2) Dr. Kahura Ndung’u, Lecturer, Karatina University DOI: https://doi.org/10.5281/zenodo.17252204 Abstract Citizen engagement, which is a key element of participatory communication, is the pillar of participation by members of the public in the legislative process. It is the principle measure of what defines

Okumu Collince, PhD Student, University of Nairobi DOI: https://doi.org/10.5281/zenodo.17046029 Abstract This literature review looks at the overlap of digital media and civic engagement of youth in Sub-Saharan Africa, specifically the 2024 demonstrations led by Kenyan Generation Z. The study relies on the principles of development communication to point out the way in which digital platforms